Juan Valdez Café & The Miami Open

Services provided

1. 01

   Identified and booked emerging Miami artist Marlon Pruz to spearhead the art design.

2. 02

   Custom designed and built a portable pop-up mural structure to accommodate live art installations at three distinct Juan Valdez locations across Miami.

3. 03

   Conducted in-depth brand research and led multiple rounds of revision under tight deadlines.

4. 04

   Oversaw full project management to engage over 500 shoppers — staffing, supplies, art design, projections and textural additions.

5. 05

   Installed the 18-foot triptych for outdoor display at the highest foot-traffic area of The Miami Open.

6. 06

   Consulted on converting the artwork into printed fire-proof materials used as step-and-repeat backdrops and interior decoration.

7. 07

   Consulted on video production for social distribution of the artistic process.

8. 08

   Worked alongside interior designers and architects to install the artwork permanently in two Miami coffee shops.

Highlights

• Over two million digital impressions across the #InspiredByJuanValdez campaign.

• Directly involved over 500 people in the painting process.

• Attracted national and local influencer press.